International Management: Text and Cases - Tapa blanda

Beamish, Paul-W

 
9780072290721: International Management: Text and Cases

Sinopsis

This text focuses on how firms become and remain international in scope, and tells of their experiences as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is not enough to achieve and sustain success.

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Reseña del editor

This text focuses on how firms become and remain international in scope, and tells of their experiences as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is not enough to achieve and sustain success.

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