The eProcess Edge: Creating Customer Value & Business in the Internet Era - Tapa dura

Keen, Peter; Mcdonald, Mark

 
9780072126266: The eProcess Edge: Creating Customer Value & Business in the Internet Era
Tapa dura
ISBN 10: 0072126264 ISBN 13: 9780072126266
Editorial: McGraw-Hill Education, 2000

Sinopsis

This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage through relationships, and help their companies build wealth. Revealing the advantages of eProcess, the authors show how to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business.

Peter Keen has sold over 200,000 copies of 3 best-sellers, and is a regular columnist for ComputerWorld, a regular keynote speaker at conferences and is also the founder and Chairman of Keen Innovations. Organisation's with which he has worked include British Airways, British Telecom, Citibank, Glaxo and IBM. Mark McDonald is one of the top e-commerce veterans at Andersen Consulting, and is a popular speaker on the issues of eCommerce. Already attracting significant attention, this book is certain to be a best-seller!

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Acerca de los autores

Peter Keen (Fairfax Station, VA) is the founder and Chairman of Keen Innovations. He has served on the faculties of Harvard, MIT, and Stanford, with visiting positions at Wharton and Oxford. In 1994, he was profiled by Forbes magazine as the consultant from Paradise. In 1988, he was named by Information Week as one of the top ten consultants in the information technology field. Some of the companies he's worked with include: British Airways, British Telecom, Citibank, Glaxo, IBM, MCI, and many others. He is also a profile writer, author of many books that have strongly influenced the business-technology dialogue.

Mark P. McDonald (St. Charles, IL) is an Associate Partner with the Andersen Consulting Centre for Process Excellence. He works with leading-edge projects around the world addressing issues of eCommerce, rapid development, and product development. Mark is a sought out speaker on these issues and has authored several articles and papers on these subjects.

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Editorial
McGraw-Hill Education
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0072126264
ISBN 13 
9780072126266
Encuadernación
Tapa dura
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
no disponible