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POWER OF VISUAL STORYTELLING: How to Use Visuals, Videos, and Social Media to Market Your Brand (MGMT & LEADERSHIP) - Tapa blanda

WALTER

 
9780071823937: POWER OF VISUAL STORYTELLING: How to Use Visuals, Videos, and Social Media to Market Your Brand (MGMT & LEADERSHIP)
Tapa blanda
ISBN 10: 007182393X ISBN 13: 9780071823937
Editorial: McGraw-Hill, 2000

Sinopsis

Attention is the new commodity. Visual Storytelling is the new currency.

  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
―Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook

“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
―Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple

“The Power of Visual Storytelling is the new marketing bible!”
―Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel

“If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”
―Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel. Jessica Gioglio is the social media manager for Dunkin' Donuts.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill
Año de publicación
2000
Idioma
Inglés
ISBN 10 
007182393X
ISBN 13 
9780071823937
Encuadernación
Tapa blanda
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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