Artículos relacionados a The Houdini Solution: Put Creativity and Innovation...

The Houdini Solution: Put Creativity and Innovation to work by thinking inside the box: Why Thinking Inside the Box is the Key to Creativity (NTC SELF-HELP) - Tapa blanda

Schenck, Ernie

 
9780071462044: The Houdini Solution: Put Creativity and Innovation to work by thinking inside the box: Why Thinking Inside the Box is the Key to Creativity (NTC SELF-HELP)
Tapa blanda
ISBN 10: 007146204X ISBN 13: 9780071462044
Editorial: McGraw-Hill Education, 2006

Sinopsis

Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

Key features

  • Presents an innovative strategy for fostering creativity that anyone can apply to both work and personal life
  • Schenck has done groundbreaking advertising work for Royal Caribbean Cruise Line, United Airlines, Dreamworks SKG, Volkswagen, Saturn, Sony, and many other brands
  • Schenck's spot for John Hancock 'Sarajevo,' was an Emmy Award nominee for best commercial of the year

    • "Sinopsis" puede pertenecer a otra edición de este libro.

    Acerca del autor

    McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

    De la contraportada

    Don't struggle against limitations. Think like Houdini­­and work your magic!

    You've heard it a million times: Think outside the box. But what about Harry Houdini? The legendary magician did his best work shackled, handcuffed, and chained inside the smallest of boxes­­--and yet he managed to find his way out every time. The same is true with creativity. It's the restraints themselves that spark the creative process, inspiring the most ingenious solutions.

    That's the secret of The Houdini Solution. Written by Ernie Schenck, the award-winning creative mind behind some of today's hottest advertising campaigns, this eye-opening book smashes through the clichés you've heard about creative thinking and shows you how to use that proverbial "box" to full advantage. You'll learn how to:

    • Slip through the loopholes of the professional straightjacket
    • Use that last-minute deadline as your chance to dazzle
    • Face a wall of resistance and see an opening for success

    It's not magic. It's creativity at work. And, inspired by Houdini, it's your golden opportunity to beat the odds, amaze your audience, and come out on top.

    "Sobre este título" puede pertenecer a otra edición de este libro.

    Editorial
    McGraw-Hill Education
    Año de publicación
    2006
    Idioma
    Inglés
    ISBN 10 
    007146204X
    ISBN 13 
    9780071462044
    Encuadernación
    Tapa blanda
    Número de páginas
    240
    Contacto del fabricante
    no disponible
    Persona responsable
    no disponible