Telecom Service Rollouts (McGraw-Hill Telecom Professional) - Tapa blanda

Acerca del autor

Ragoo Nagar (Santa Clara, CA) is Director of Product Marketing for TollBridge Technologies, A leading supplier of broadband access equipment. Before joining TollBridge, she was an 8-year veteran of Hewlett-Packard's networking division and Founder/President of PowerTel, a Sun Microsystems startup developing middleware for next-generation voice services.

De la contraportada

Learn the core business practices and strategies that can lead service providers to a sustainable business model

POSTMORTEM ON THE PLAGUE YEAR
* How telecom lost "$816 billion" in 2001--and ways to recognize errors in the making
* Roadmap of the potholes and pratfalls that tripped up Big Business
* Winners and losers compare notes on what they did, what happened, and why
* PLUS reinvention strategies for a shaken industry

WHAT IT TAKES TO WIN

In the midst of the rollout debacle, "some companies made money." If you want your rollout to be profitable, you must understand what the winners did right--and what losing carriers and service providers did wrong. That's exactly what telecom consultant Rajoo Nagar gives you in this power-packed guide, based on her own experiences in the maelstrom, plus in-depth investigations and interviews with industry leaders and analysts.

Look inside--
* Read industry leaders on the basics behind profitable rollouts
* Discover winning go-to-market strategies
* Investigate partnerships--help or hindrance?
* Get capital management strategies for the entire funding cycle
* Put together all vital pieces of a successful plan, from business model to marketing, operations, and support positions
* Apply practical how-to's on competitive position-strengthening

Is your new service concept bulletproofed? Find out with this field guide to landmine-free launches.