The Four Pillars of Investing - Tapa dura

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William Bernstein (North Bend, OR) runs a website--www.efficientfrontier.com--known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.

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"A TRIUMPH!  Bill Bernstein's new book offers sound principles, unvarnished history, and unmatched understanding of the process of successful investing.  It is my candidate for the best investment book of 2002."--John C. Bogle, Founder and Former Chairman, The Vanguard Group, Author, John Bogle on Investing

William Bernstein has carved out a reputation as one of the most brutally honest, yet consistently accurate, voices in today's financial wilderness. In The Four Pillars of Investing, Dr. Bernstein explains how any independent investor can construct a superior investment portfolio by learning these four essentials:

• The Theory of Investing­"Do not expect high returns without risks."
• The History of Investing­"About once every generation, the markets go barking mad. If you are unprepared, you are sure to fail."
• The Psychology of Investing­"Identify the era's conventional wisdom and assume that it is wrong. More often than not, it is."
• The Business of Investing­"The stockbroker services his clients in the same way that Bonnie and Clyde serviced banks."

From the essential soundness of classic portfolio theory through the inherent wisdom of investing in multiple asset classes, The Four Pillars of Investing focuses on the four fundamental topics that every investor must understand--and presents an easy-to-follow, step-by-step program for achieving long-term investing success.

"Bernstein is little known. But that's changing, and the sooner you get to know him, the better off your retirement portfolio is likely to be."--Robert Barker, Columnist, BusinessWeek

William Bernstein's first book--The Intelligent Asset Allocator--remains one of the most honored investment books of recent times. Hailed by national publications, including BusinessWeek, and by independent investment icons, including Vanguard founder John Bogle, it has become an instant classic for its well-researched analyses and rules for successful investing.

Now, in the commonsense investor's guide The Four Pillars of Investing, Bernstein returns with the knowledge and tools investors need to assemble low-risk, winning portfolios without professional advice. This down-to-earth book lays out in easy-to-understand prose the four essential topics that every investor must master--the relationship of risk and reward, the history of the market, the psychology of the investor and the market, and the folly of taking financial advice from investment salespeople. It pulls back the curtain to reveal what really goes on in today's financial industry as it outlines a simple program for building wealth while controlling risk.

Straightforward in its presentation and generous in its real-life examples, The Four Pillars of Investing presents a no-nonsense discussion of:

• The art and science of mixing different asset classes into an effective blend
• The dangers of actively picking stocks, as opposed to investing in the whole market
• Behavioral finance and how state of mind can adversely affect decision making
• Why the mutual fund and brokerage industries, instead of your partners, are often your most direct competitors
• Strategies for managing all of your assets--savings, 401(k)s, home equity--as one portfolio

Investing is not a destination. It is a journey, lined with stockbrokers, journalists, and mutual fund companies whose interests are diametrically opposed to yours. The Four Pillars of Investing shows you how, with relatively little effort, you can determine your own financial direction and assemble an investment program with the sole goal of building long-term wealth for yourself and your family.