The Wireless Web: How to Develop and Execute a Winning Wireless Strategy - Tapa dura

Sinopsis

If the 1990s were the decade when everyone got a cell phone, then the 2000s will see folks using wireless applications for everything from surfing the Net to checking the refrigerator. Wireless used to be about just cell phones, but now everything is looking at going wireless. Announcements of mobile devices, wireless connectivity options, and things that are smarter than they have any right to be are the core of this year's rage. Follow the spectrum of wireless coverage - e-mail on the Palm, cell phone browsers, and nets that connect every gadget in your home. Tech companies are promising that we'll never have to be alone, ever again. We'll be forever connected to the ultimate power, that supreme cybergrid in the sky, by way of our Palm/Pocket/Handspring PDA. Besides phones, developers will spend plenty of time discussing wireless services for providing what has become the holy grail of the Net business: high-speed Internet access. Some of the hot topics: developing text-based Web browsers, delivering real-time stock quotes, and improving access to news, weather forecasts and electronic commerce. The big difference? Wireless executives want to deliver all those services to screens smaller than the average business card. They're also operating in a market where users - most of whom already have access to Web-enabled PCs - pay by the minute. The wireless movement caught mainstream America's attention with the largest initial public offering in US history, when AT&T Wireless Group raised a record US$10.6 billion through an offering of 360 million shares. The explosion of wireless technology and broadband connections should be a boon to businesses that broadcast live and archived events to PCs, TVs, set-top boxes, handheld computers and other wireless devices. Exclusive and compelling content is what draws people to a site. Businesses are already beginning to gauge the market for applications for next-generation mobile phones, high-speed wireless Internet services, and devices for networking household appliances. Bluetooth, a developing wireless standard for linking Internet-connected mobile computers, mobile phones and handheld devices, will be a prominent theme. About 1,300 companies are involved in developing Bluetooth specifications, including IBM, Intel, Lucent, Microsoft and Motorola. This book is an introduction to the "next big thing" in the world of e-commerce: wireless. It provides e-business executives with a foundation in wireless Web technology - from a business perspective - and a roadmap of how they can develop and execute a winning wireless strategy for their company. It discusses the domestic wireless market, as well as the Eurasian advantages. It identifies the key players and the technology behind the wonder of wireless. Each chapter ends with a condensed executive summary section that distills the chapter into three or four paragraphs. A sister web site will be created, providing the reader with links to the latest information related to wireless e-commerce.

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