The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

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9780071373326: The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
From the Publisher:

'Engaging...Trout practices what he preaches' - "Publishers Weekly". 'Compelling' - "Booklist". It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic "Positioning" shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - all without expensive consultants or money-wasting programs. "The Power of Simplicity" throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. Marketing means turning simple ideas into strategy.Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. Respect your people. Business ultimately lives or dies by people, not money. Trout's four chapters on "People Issues" are worth a library full of human resource tracts.

About the Author:

Jack Trout, one of the most famous names in the world of marketing strategy, is president of Trout & Partners. He is a popular speaker and the coauthor of such best-selling business classics as Positioning, The New Positioning, and Marketing Warfare. Trout's firm consults to such clients as AT&T, IBM, Merck, Southwest Airlines, and Warner-Lambert. He is based in Greenwich, Connecticut.

Steve Rivkin is coauthor of The New Positioning and head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.

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Trout, Jack
ISBN 10: 0071373322 ISBN 13: 9780071373326
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Trout, Jack
Editorial: McGraw-Hill Education - Europe, United States (2001)
ISBN 10: 0071373322 ISBN 13: 9780071373326
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Descripción McGraw-Hill Education - Europe, United States, 2001. Paperback. Estado de conservación: New. New edition. 221 x 150 mm. Language: English . Brand New Book. Engaging.Trout practices what he preaches - Publishers Weekly . Compelling - Booklist . It s high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn t better. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. Marketing means turning simple ideas into strategy.Such concepts aren t too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It s time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You ll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. Respect your people. Business ultimately lives or dies by people, not money. Trout s four chapters on People Issues are worth a library full of human resource tracts. Nº de ref. de la librería AAZ9780071373326

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Trout, Jack
Editorial: McGraw-Hill Education - Europe, United States (2001)
ISBN 10: 0071373322 ISBN 13: 9780071373326
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción McGraw-Hill Education - Europe, United States, 2001. Paperback. Estado de conservación: New. New edition. 221 x 150 mm. Language: English . Brand New Book. Engaging.Trout practices what he preaches - Publishers Weekly . Compelling - Booklist . It s high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn t better. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. Marketing means turning simple ideas into strategy.Such concepts aren t too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It s time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You ll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. Respect your people. Business ultimately lives or dies by people, not money. Trout s four chapters on People Issues are worth a library full of human resource tracts. Nº de ref. de la librería AAZ9780071373326

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ISBN 10: 0071373322 ISBN 13: 9780071373326
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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 1088742

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Descripción McGraw-Hill Education, 2001. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780071373326

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Descripción Paperback. Estado de conservación: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 320870

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Descripción McGraw-Hill Education - Europe, 2001. Estado de conservación: New. 2001. 1st Edition. Paperback. Shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - without expensive consultants or money-wasting programs. Num Pages: 224 pages, ch. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 14. Weight in Grams: 372. . . . . . . Nº de ref. de la librería V9780071373326

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Descripción McGraw-Hill, 2000. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0071373322

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