Artículos relacionados a e-Strategy, Pure and Simple: Connecting Your Internet...

e-Strategy, Pure and Simple: Connecting Your Internet Strategy to Your Business Strategy - Tapa dura

Robert, Michel; Racine, Bernard

 
9780071371780: e-Strategy, Pure and Simple: Connecting Your Internet Strategy to Your Business Strategy
Tapa dura
ISBN 10: 0071371788 ISBN 13: 9780071371780
Editorial: McGraw-Hill Inc.,US, 2000

Sinopsis

This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Michel Robert is founder and president of Decision Processes International, Inc., an internationally renowned consulting firm which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and Gatx. A noted speaker and author, his writings have appeared in many business magazines and journals. Bernard Racine is director of R & D for Decisions Processes International where he works with clients from all over the world.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Inc.,US
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0071371788
ISBN 13 
9780071371780
Encuadernación
Tapa dura
Número de páginas
200
Contacto del fabricante
no disponible
Persona responsable
no disponible