Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture - Tapa dura

Acerca del autor

Mary Boone (Greenwich, CT) is the president of Boone Associates, a consulting firm, and is a leading authority on executive communication and technology applications. She is the author of Leadership and the Computer.

De la contraportada

How technolog is changing the practice of management

It's a challenge to manage in a networked world. Getting "buy-in" is no longer enough to ensure the creation and execution of superb ideas and business strategies. Managers have to connect, inform, and engage people in new was to encourage innovation and action.
Managing Interactively gives you direct, practical advice about how to improve your collaboration quotient and use new communication methods and technologies with all busienss partners--including customers, employees, contractors and alliance partners. Based on interviews with 85 executives from savvy companies like General Electric, Microsoft, and IBM, Managing Interactively explains how to:

* Develop the ten key competencies necessary for interactive management
* Leverage intellectual capital
* Unleash creativity and innovation through high-powered collaboration

"Finally! A book about the new requirements for communicating effectively in the New Economy. Our interactive world requires you to manage interactively and Mary Boone shows how."--Don Tapscott, co-author of Digitral Capital: Harnessing the Power of Business Webs and chairman of Digital 4Sight

Praise for Leadership and the Computer

"Mary Boone has written a terrific book. Interviews with CEOs give it its special edge."--Tom Peters

"Each profile is a valuable example of how to advance a management plan of vision."--The New York Times