Building Data Mining Applications for CRM (Enterprising Computing) - Tapa blanda

This text provides comparison and contrast to different approaches and tools available for contemporary data mining. It offers a step-by-step plan to help readers develop a personalized approach.

Alex Berson is a Director of Technology for a global management consulting firm. Dr. Berson holds a Ph.D. in Computer Sciences and M.S. in Applied Mathematics, and is an internationally recognized expert, author, educator and practitioner who has over 20 years of experience in information technologies focusing on data warehouse systems architecture, including design and implementation of systems and applications in the areas of data management, data warehousing and data mining; transaction processing; middleware, client/server distributed computing; and object technologies. Alex Berson is an active member of IEEE Computer Society, ACM, and many others. Hes also an advisory editor for the McGraw-Hill Professional Books division. He has published numerous technical articles in trade magazines, and is a best-selling author of a number of professional books including 'Data Warehousing, Data Mining and OLAP'(with Steve Smith); Client/Server Architecture; SYBASE and Client/Server Computing(with George Anderson); and APPC: Introduction to LU6.2. These books are published internationally, and had been translated in many languages including Chinese and Korean. His latest book, Building Data Mining Applications for CRM, is scheduled to be published in December 1999.