Modern Competitive Strategy (Int'l Ed) - Tapa blanda

Walker, Gordon

 
9780071276337: Modern Competitive Strategy (Int'l Ed)
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ISBN 10: 0071276335 ISBN 13: 9780071276337
Editorial: McGraw-Hill Education / Asia, 2009

Sinopsis

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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Acerca del autor

Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale University. The author of numerous articles, he is on the editorial boards of Administrative Science Quarterly and Strategic Organization. He has received several grants from the National Science Foundation.

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Editorial
McGraw-Hill Education / Asia
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0071276335
ISBN 13 
9780071276337
Encuadernación
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Número de edición
3
Número de páginas
352
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780073381381: Modern Competitive Strategy

Edición Destacada

ISBN 10:  0073381381 ISBN 13:  9780073381381
Editorial: McGraw-Hill Education, 2009
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