Consumer Behavior (Int'l Ed) - Tapa blanda

Peter, J. Paul; Olson, Jerry

 
9780071267816: Consumer Behavior (Int'l Ed)
Tapa blanda
ISBN 10: 0071267816 ISBN 13: 9780071267816
Editorial: McGraw-Hill Education / Asia, 2010

Sinopsis

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book

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Acerca de los autores

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education / Asia
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0071267816
ISBN 13 
9780071267816
Encuadernación
Tapa blanda
Número de páginas
576
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780073404769: Consumer Behavior

Edición Destacada

ISBN 10:  0073404764 ISBN 13:  9780073404769
Editorial: McGraw-Hill Education, 2010
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