Service Management: Operations, Strategy, Information Technology w/Student CD - Tapa blanda

Fitzsimmons, James A; Fitzsimmons, Mona J

 
9780071263467: Service Management: Operations, Strategy, Information Technology w/Student CD
Tapa blanda
ISBN 10: 0071263462 ISBN 13: 9780071263467
Editorial: McGraw-Hill Higher Education, 2007

Sinopsis

Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services. New material on Professional Service Firms highlights IBM’s initiative to establish a Service Science, Management, and Engineering discipline. The Sixth Edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations. The ancillary package includes student CD-ROM and Website that includes self-test quizzes, video clips, ServiceModel Software, and the Mortgage Service Game.

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Reseña del editor

Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services. New material on Professional Service Firms highlights IBM’s initiative to establish a Service Science, Management, and Engineering discipline. The Sixth Edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations. The ancillary package includes student CD-ROM and Website that includes self-test quizzes, video clips, ServiceModel Software, and the Mortgage Service Game.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Higher Education
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0071263462
ISBN 13 
9780071263467
Encuadernación
Tapa blanda
Número de edición
6
Número de páginas
554
Contacto del fabricante
no disponible
Persona responsable
no disponible

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9780073377834: Service Management

Edición Destacada

ISBN 10:  007337783X ISBN 13:  9780073377834
Editorial: McGraw-Hill College, 2008
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