Corporate Information Strategy and Management: Text and Cases (Int'l Ed) - Tapa blanda

Applegate, Lynda; Austin, Robert; Soule, Deborah

 
9780071263191: Corporate Information Strategy and Management: Text and Cases (Int'l Ed)
Tapa blanda
ISBN 10: 0071263195 ISBN 13: 9780071263191
Editorial: McGraw-Hill Education / Asia, 2009

Sinopsis

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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Acerca de los autores

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education / Asia
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0071263195
ISBN 13 
9780071263191
Encuadernación
Tapa blanda
Número de páginas
524
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780073402932: Corporate Information Strategy and Management: Text and Cases

Edición Destacada

ISBN 10:  0073402931 ISBN 13:  9780073402932
Editorial: MCGRAW HILL BOOK CO, 2008
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