Surviving the New Millennium: Lessons from the Asian Crisis - Tapa dura

Ang, Swee Hoon; Etc.; Lee Soon Hoon; Lim Guan Hua; Kulwant Singh; Tan Kong Yam

 
9780071160308: Surviving the New Millennium: Lessons from the Asian Crisis

Sinopsis

This title deals with strategic issues related to managing a business during periods of economic crisis. Set in the context of the Asian economic crisis, readers can learn how the crisis began, what indicators to look for, and what indicators are of most concern for recovery.

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Reseña del editor

Though set in the context of the Asian economic crisis, this book explores universal principles that apply to predicting, weathering, and profiting from crises in any market or industry. Readers learn about indicators that a crisis is on the way, as well as proven strategic measures for containing the damage during a crisis. With the help of numerous real-life case examples, the authors explore the strategic implications of an impeding or actual crisis in the key areas of finance, marketing, human resources, and corporate restructuring. And they provide tested, innovative solutions for crisis-proofing virtually any company.

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