Sinopsis
Based upon 20 years of research on the meaning, causes and consequences of consumer satisfaction, this text covers all psychological aspects of satisfaction formation applicable to all consumables - product or service and also reviews current research in this area of study.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Based upon 20 years of research on the meaning, causes and consequences of consumer satisfaction, this text covers all psychological aspects of satisfaction formation applicable to all consumables - product or service and also reviews current research in this area of study.
"Sobre este título" puede pertenecer a otra edición de este libro.
