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Sinopsis
A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong.
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A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong.
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Strategic Management : Creating Competitive Advantage
Publicado por
McGraw-Hill Education
ISBN 10: 0071151060
ISBN 13: 9780071151061
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-F-013-02097
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Management: Creating Competitive Advantage
Publicado por
Mcgraw Hill Higher Education, 2003
ISBN 10: 0071151060
ISBN 13: 9780071151061
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071151061. Nº de ref. del artículo: 9091667
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Management: Creating Competitive Advantage
Publicado por
Mcgraw Hill Higher Education, 2003
ISBN 10: 0071151060
ISBN 13: 9780071151061
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071151061. Nº de ref. del artículo: 9091668
Cantidad disponible: 1 disponibles