Strategic Management: Formulation, Implementation and Control - Tapa blanda

Sinopsis

This text, containing 41 cases, is sensitive to 21st-century strategic ramifications of topics such as global economy, entrepreneurship, ethics, restructuring, continuous improvement, integrated operations and manufacturing, virtual organizations and cultural diversity. Chapters focus on tools and techniques for strategic analysis at the business level, single or dominated product/service companies and strategic analysis in multi-business companies. The model of the strategic management process has been revised to reflect strategic analysis at different organizational levels whilst also portraying the role of action plans, continuous improvement and employee empowerment within the strategic management process. The text is available as a text/cases split.

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