This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
"Sinopsis" puede pertenecer a otra edición de este libro.
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Destinos, gastos y plazos de envíoLibrería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-Q-013-02590
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780071121002. Nº de ref. del artículo: 9017794
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780071121002. Nº de ref. del artículo: 9853811
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Librería: New Book Sale, London, Reino Unido
Hardcover. Condición: New. Usually Dispatched within 1-2 Business Days , Buy with confidence , excellent customer service. Nº de ref. del artículo: 0071121005--403
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