"Sinopsis" puede pertenecer a otra edición de este libro.
In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 29,21
De Reino Unido a Estados Unidos de America
Descripción Condición: New. Nº de ref. del artículo: SFL9-12G-02