Public Relations Writing: The Essentials of Style and Format (NAI) - Tapa blanda

Bivins, Thomas

 
9780071101837: Public Relations Writing: The Essentials of Style and Format (NAI)

Sinopsis

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

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Reseña del editor

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

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Otras ediciones populares con el mismo título

9780073511924: Public Relations Writing: The Essentials of Style and Format

Edición Destacada

ISBN 10:  0073511927 ISBN 13:  9780073511924
Editorial: McGraw-Hill Education, 2007
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