Sinopsis
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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Reseña del editor
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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Public Relations Writing: The Essentials of Style and Format
Publicado por
McGraw-Hill, 2007
ISBN 10: 0071101837
ISBN 13: 9780071101837
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Public Relations Writing: The Essentials of Style and Format
Publicado por
McGraw-Hill, 2007
ISBN 10: 0071101837
ISBN 13: 9780071101837
Antiguo o usado
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