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How to Gain (and Maintain) the Competitive Advantage in Business - Tapa blanda

Rothschild, William E.

 
9780070540323: How to Gain (and Maintain) the Competitive Advantage in Business

Sinopsis

Offers advice on anticipating industry changes, identifying success factors, predicting competitor's actions, evaluating investment and marketing strategies, and setting up an information system

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Reseña del editor

In today's competitive, niche-oriented market, it is more important than ever to anticipate a competitor's moves. This practical book shows how to do just that, including how to plot competitive moves and demographics, identify winners in an industry, spot allies and more. 37 illustrations.

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