Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors - Tapa dura

Robert, Michel

 
9780070531321: Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
Tapa dura
ISBN 10: 0070531323 ISBN 13: 9780070531321
Editorial: McGraw-Hill Education, 1995

Sinopsis

Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.

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Acerca del autor

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.

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Editorial
McGraw-Hill Education
Año de publicación
1995
Idioma
Inglés
ISBN 10 
0070531323
ISBN 13 
9780070531321
Encuadernación
Tapa dura
Número de páginas
174
Contacto del fabricante
no disponible
Persona responsable
no disponible