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Sinopsis
Highlighting the role of psychological experimentation, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology.
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"Contains a wonderful selection of the classic studies on psychology." Journal of Marketing 19940701
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Highlighting the role of psychological experimentation, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology.
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The Psychology of Judgment and Decision Making (McGraw-Hill Series in Social Psychology)
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McGraw-Hill, 1993
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The Psychology of Judgment and Decision Making (McGraw-Hill Series in Social Psychology)
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ISBN 13: 9780070504776
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