Artículos relacionados a Direct Marketing: Strategy, Planning, Execution
Sinopsis
Book by Nash Edward L
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results. You'll discover new analytical methods for forecasting and list selection, as well as expert guidance on using and budgeting for DM as part of an overall advertising mix. Direct marketing has earned its place in the forefront of advertising and distribution. Use it and grow with it! All the guidance you need is here in Direct Marketing. To reap the full profit potential of direct marketing, advertisers must keep on top of the latest changes in this fast-moving field without losing sight of the basics. Ed Nash's classic Direct Marketing shows how to do it all, do it well, and do it profitably. Thoroughly revised and updated, this renowned guide to the art and science of direct marketing now includes in-depth information on database marketing - the key to new applications in packaged goods, automotive, and all "general" advertising. DM guru Nash also puts advertisers into the fast lane of the emerging information superhighway with his thorough coverage of computer- and video-based interactive marketing. And if you're considering infomercials, you'll learn all about producing, testing, and fulfilling orders through this specialized media format.
Biografía del autor
Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries. He also teaches direct marketing at New York University and Virginia Commonwealth University. Prior to forming Team Nash, he was Executive Vice President of Bozell Worldwide, Inc., where he oversaw the strategic development of U.S. global direct marketing programs. Ed began his career as a copywriter and has been marketing Vice President for LaSalle Extension University, President of Capitol Record Club, Executive Vice President of Rapp Collins, and President/CEO of BBDO Direct, which he founded and ran for five years. He is the author of Database Marketing: The Ultimate Selling Tool and editor-in-chief of The Direct Marketing Handbook, both published by McGraw-Hill.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialMcGraw Hill Higher Education
- Año de publicación1995
- ISBN 10 0070460329
- ISBN 13 9780070460324
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas480
EUR 2,33
EUR 6,58 gastos de envío desde Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Direct Marketing: Strategy, Planning, Execution
Imagen de archivo
Direct Marketing: Strategy, Planning, Execution
Publicado por
Mcgraw-Hill, 1994
ISBN 10: 0070460329
ISBN 13: 9780070460324
Antiguo o usado
Tapa dura
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR013483924
Gastos de envío:
EUR 6,58
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Direct Marketing: Strategy, Planning, Execution
Publicado por
Mcgraw-Hill, 1994
ISBN 10: 0070460329
ISBN 13: 9780070460324
Antiguo o usado
Tapa dura
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR003261419
Gastos de envío:
EUR 6,58
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Direct Marketing: Strategy, Planning, Execution
Publicado por
McGraw-Hill Book Company, Inc., Blacklick, Ohio, U.S.A., 1995
ISBN 10: 0070460329
ISBN 13: 9780070460324
Antiguo o usado
Tapa dura
Original o primera edición
Librería: UHR Books, Hollis Center, ME, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hard Cover. Condición: Very Good. Estado de la sobrecubierta: Good -. Third Edition. Clean and tight copy with 2 inch tear to top spine dust jacket Size: 8vo - over 7¾" - 9¾" tall. Nº de ref. del artículo: Pb5347
Cantidad disponible: 1 disponibles
Imagen de archivo
Direct Marketing: Strategy, Planning, Execution
Publicado por
McGraw Hill Higher Education 01/09/1994, 1994
ISBN 10: 0070460329
ISBN 13: 9780070460324
Antiguo o usado
Tapa dura
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780070460324
Gastos de envío:
EUR 5,87
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Direct Marketing: Strategy, Planning, Execution
Publicado por
McGraw-Hill Book Company, Blacklick, Ohio, U.S.A., 1995
ISBN 10: 0070460329
ISBN 13: 9780070460324
Antiguo o usado
Tapa dura
Original o primera edición
Librería: UHR Books, Hollis Center, ME, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hard Cover. Condición: Very Good. Estado de la sobrecubierta: Very Good. Third Edition. clean and tight copy Size: 8vo - over 7¾" - 9¾" tall. Nº de ref. del artículo: Pb6831
Cantidad disponible: 1 disponibles
Imagen de archivo
Direct Marketing: Strategy, Planning, Execution
Publicado por
McGraw Hill Higher Education 01/09/1994, 1994
ISBN 10: 0070460329
ISBN 13: 9780070460324
Antiguo o usado
Tapa dura
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780070460324
Gastos de envío:
EUR 8,21
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Direct Marketing: Strategy, Planning, Execution
Publicado por
Mcgraw Hill Higher Education, 1995
ISBN 10: 0070460329
ISBN 13: 9780070460324
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780070460324. Nº de ref. del artículo: 9469186
Gastos de envío:
EUR 15,14
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles