Sinopsis
Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.
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Reseña del editor
Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.
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Sales Management: Concepts, Practices, and Cases (MCGRAW HILL SERIES IN MARKETING)
Publicado por
McGraw-Hill College, 1993
ISBN 10: 0070326525
ISBN 13: 9780070326521
Antiguo o usado
Tapa dura
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Bon. Ancien livre de bibliothèque avec équipements. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: G-463-410
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EUR 152,00
Gastos de envío:
EUR 22,50
De Francia a Estados Unidos de America
Cantidad disponible: 1 disponibles