Applied Strategic Planning: How to Develop a Plan That Really Works: A Comprehensive Guide (BUSINESS BOOKS) - Tapa dura

Goodstein, Leonard; Nolan, Timothy; Pfeiffer, J. William

 
9780070240209: Applied Strategic Planning: How to Develop a Plan That Really Works: A Comprehensive Guide (BUSINESS BOOKS)
Tapa dura
ISBN 10: 0070240205 ISBN 13: 9780070240209
Editorial: McGraw Hill, 1993

Sinopsis

Written by three top consultants and trainers, "Applied Strategic Planning" shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives. It surpasses other strategic planning models in many key areas, including its emphasis on organizational culture, the integration of business and functional plans, the performance audit, and gap analysis. Plus, values clarification is explicitly confronted in a systematic way early in the process.Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including how to determine if an organization is ready for strategic planning, effectively communicate a corporate vision, recognize the role of culture in changing strategic direction, understand the various roles of a consultant, write effective mission statements and create contingency plans. Charts, diagrams, and checklists make the book especially helpful. Along with illuminating examples from the authors; extensive consulting experience, and even cartoons that convey important points, "Applied Strategic Planning" lets managers at the helm navigate expertly through today's unpredictable business climate.

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Acerca del autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw Hill
Año de publicación
1993
Idioma
Inglés
ISBN 10 
0070240205
ISBN 13 
9780070240209
Encuadernación
Tapa dura
Número de páginas
379
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780787988524: Applied Strategic Planning: An Introduction

Edición Destacada

ISBN 10:  0787988529 ISBN 13:  9780787988524
Editorial: Pfeiffer, 2008
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