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Handbook of Technology Management - Tapa dura

Gaynor, Gerard

 
9780070236196: Handbook of Technology Management

Sinopsis

Master the proven principles of technology management (TM) to improve your company's financial performance and competitive position. "Handbook of Technology Management", edited by Gerard H. Gaynor, gives you an enterprise-wide view of technology to help you manage your business as a system: optimize investments in technology; achieve efficient business integration; and monitor and measure TM effectiveness. Detailed case studies illustrate the TM efforts of such organizations as Motorola and Digital Equipment-valuable lessons you can use to ensure the success of your own company.

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Reseña del editor

Master the proven principles of technology management (TM) to improve your company's financial performance and competitive position. "Handbook of Technology Management", edited by Gerard H. Gaynor, gives you an enterprise-wide view of technology to help you manage your business as a system: optimize investments in technology; achieve efficient business integration; and monitor and measure TM effectiveness. Detailed case studies illustrate the TM efforts of such organizations as Motorola and Digital Equipment-valuable lessons you can use to ensure the success of your own company.

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