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Global Vision: Building New Models for the Corporation of the Future - Tapa dura

Daniels, John; Daniels, Caroline

 
9780070153509: Global Vision: Building New Models for the Corporation of the Future
Tapa dura
ISBN 10: 0070153507 ISBN 13: 9780070153509
Editorial: McGraw-Hill Education, 1993

Sinopsis

This title contains foreword by Pierre Hessler, Vice President, IBM Corporation, Director General, Marketing Services and Operations, IBM, Europe, Middle East, and Africa. The global marketplace offers incredible opportunities for growth and profit - and here is a resource that gives executives a tangible understanding of how to manage their companies to become successful global corporations. Based on a five-year IBM/Peat Marwick worldwide study, the book pinpoints the six strategic steps that must be taken in the first five years of globalization: create a clear global vision, target the customer, get an accurate reading of what customers need and the resources to achieve it, move from isolation to partnership, nurture global employees, and use information technology to keep capability high and costs low. Plus, the book shows how to tailor a global approach to the critically important starting position of a company: as a global exporter (typically a Japanese approach), a multinational (U.S. approach), or a multilocal (a European approach). Packed with examples of companies in every stage of globalization, the book shares pitfalls, insights, and success stories that will interest every manager who recognizes the potential of the global frontier!

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This title contains foreword by Pierre Hessler, Vice President, IBM Corporation, Director General, Marketing Services and Operations, IBM, Europe, Middle East, and Africa. The global marketplace offers incredible opportunities for growth and profit - and here is a resource that gives executives a tangible understanding of how to manage their companies to become successful global corporations. Based on a five-year IBM/Peat Marwick worldwide study, the book pinpoints the six strategic steps that must be taken in the first five years of globalization: create a clear global vision, target the customer, get an accurate reading of what customers need and the resources to achieve it, move from isolation to partnership, nurture global employees, and use information technology to keep capability high and costs low. Plus, the book shows how to tailor a global approach to the critically important starting position of a company: as a global exporter (typically a Japanese approach), a multinational (U.S. approach), or a multilocal (a European approach). Packed with examples of companies in every stage of globalization, the book shares pitfalls, insights, and success stories that will interest every manager who recognizes the potential of the global frontier!

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education
Año de publicación
1993
Idioma
Inglés
ISBN 10 
0070153507
ISBN 13 
9780070153509
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
no disponible