Sinopsis
The third in a trilogy, this text argues that successful companies have to establish a total commitment to building a new kind of relationship with the customer. It crystallizes a new management philosophy which the authors call "a passion for caring and daring".
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Reseña del editor
The third in a trilogy, this text argues that successful companies have to establish a total commitment to building a new kind of relationship with the customer. It crystallizes a new management philosophy which the authors call "a passion for caring and daring".
Reseña del editor
The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring", including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.
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Beyond MaxiMarketing : The New Power of Caring and Daring
Publicado por
McGraw-Hill Education, 1996
ISBN 10: 0070153388
ISBN 13: 9780070153387
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 16956993-75
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Imagen de archivo
Beyond Maximarketing: The New Power of Caring and Daring
Publicado por
McGraw-Hill, 1996
ISBN 10: 0070153388
ISBN 13: 9780070153387
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0070153388I2N00
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EUR 12,02
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Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles