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Media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch perfect communications, showing readers how to communicate with confidence.
During the pivotal moments of our lives, our results are often determined not by what we do, but instead by what we say. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing in your career or suffering a demotion. During these moments, it s important to be Pitch Perfect-to use precisely the right tone to convey the right message to the right person at the right time. Such Pitch Perfect moments serve as crucial junctures in our personal and professional journeys. Here, renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan will lay out his principles of persuasion, including:
The Scorsese Principle: Hold attention with visual images that show your story. Direct the film that plays in your listener s mind.
The Pasta Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible.
The Seamless Stitch Principle: Make your point by transitioning so that your audience doesn t even notice that you just changed the topic.
You ll learn how to overcome all of these communication pitfalls. The Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language-both verbal and nonverbal-can make you seem confident, persuasive, and certain. It can stir people to listen closely to your every word and remember you long after you ve left the room.
Bill McGowan is the founder and CEO of Clarity Media Group. A two-time Emmy Award winning correspondent, McGowan has conducted hundreds of interviews with newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes. McGowan now uses that experience to coach and train everyone from corporate CEOs to celebrities such as New York Giants quarterback Eli Manning, the actress Katherine Heigl, and the jazz great Wynton Marsalis. He also speaks regularly to large corporate audiences at such companies as Credit Suisse, Condé Nast, and Campbell's.
Alisa Bowman has collaborated on seven New York Times bestselling books. Her articles have appeared in Prevention, Family Circle, , and many other national magazines.
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Descripción Condición: New. Publisher/Verlag: HarperCollins US | How to Say It Right the First Time, Every Time | Media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch perfect communications, showing readers how to communicate with confidence. Now available in paperback! | Media guru and Emmy Award-winning correspondent Bill McGowan-coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect-to get the right message across to the right person at the right time. In Pitch Perfect , Bill McGowan shows you how to craft the right message and deliver it using the right language-both verbal and nonverbal.Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan's simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you've left the room. | Format: Paperback | Language/Sprache: english | 215 gr | 204x134x18 mm | 288 pp. Nº de ref. del artículo: K9780062390653
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