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"A taxonomy of financial folly." -- The New Yorker
"Predictably Irrational is clever, playful,humorous, hard hitting, insightful, and consistently fun and exciting to read." -- Paul Slovic, Founder and President, Decision Research
A taxonomy of financial folly. --The New Yorker
"A taxonomy of financial folly."--The New Yorker
"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled."--Jerome Groopman, New York Times bestselling author of How Doctors Think
"Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life."--Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation
"Ariely's book addresses some weighty issues . . . with an unexpected dash of humor."--Entertainment Weekly
"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes."--Charles Schwab, Chairman and CEO, The Charles Schwab Corporation
"This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!"--Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable
"A delightfully brilliant guide to our irrationality--and how to overcome it--in the marketplace and everyplace."--Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin
An upbeat cultural evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. Original. 100,000 first printing. Former edition was a best-selling book.
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Descripción 2010. PAP. Condición: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. del artículo: VC-9780061353246
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Descripción Harper Perennial, 2010. Paperback. Condición: New. Never used!. Nº de ref. del artículo: 0061353248
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