The Invisible Continent: Four Strategic Imperatives of the New Economy - Tapa blanda

Ohmae, Kenichi

 
9780060957421: The Invisible Continent: Four Strategic Imperatives of the New Economy

Sinopsis

Kenichi Ohame looks ahead to the future of business in the age of the Internet and sees a rapidly changing landscape -- one to which we must adapt or face the consequences. Ohame unveils this new economy's four basic forces and shows how a dramatic and volatile battleground is forming between companies and the countries that try to regulate them.

Just as The Borderless World foresaw a globally interlinked economy, The Invisible Continent maps out the coming technological revolutions and the impact they will have on the businesses around the world. A must read for anyone seeking to attain and keep a competitive advantage in today's markets, The Invisible Continent is a "timely, well-written, and well-organized book" (Library Journal).

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Reseña del editor

The former chairman of McKinsey & Company and author of The Borderless World expands on his theory of "borderless economies" to discuss the "invisible continent" emerging outside of the traditional government jurisdiction of business. Reprint. 25,000 first printing.

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