Get Back in the Box: How Being Great at What You Do Is Great for Business - Tapa blanda

Rushkoff, Douglas

 
9780060758707: Get Back in the Box: How Being Great at What You Do Is Great for Business
Tapa blanda
ISBN 10: 0060758708 ISBN 13: 9780060758707
Editorial: Harper Business, 2007

Sinopsis

Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed.

Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up.

Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Douglas Rushkoff is the author of 10 bestselling books on media and culture, including Cyberia, Media Virus!, Playing the Future, Coercion: Why We Listen to What "They" Say, and the novels Ecstasy Club and Exit Strategy.

De la contraportada

Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed.

Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up.

Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harper Business
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0060758708
ISBN 13 
9780060758707
Encuadernación
Tapa blanda
Número de páginas
336
Contacto del fabricante
no disponible
Persona responsable
Product Safety Manager
enquiries@harpercollins.ie

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Otras ediciones populares con el mismo título

9780060758691: Get Back in the Box: Innovation from the Inside Out

Edición Destacada

ISBN 10:  0060758694 ISBN 13:  9780060758691
Editorial: Harper Business, 2005
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