Blockbusters: The Five Keys to Developing GREAT New Products - Tapa blanda

Lynn, Gary S.

 
9780060084745: Blockbusters: The Five Keys to Developing GREAT New Products
Tapa blanda
ISBN 10: 006008474X ISBN 13: 9780060084745
Editorial: Harper Paperbacks, 2003

Sinopsis

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.

De la contraportada

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harper Paperbacks
Año de publicación
2003
Idioma
Inglés
ISBN 10 
006008474X
ISBN 13 
9780060084745
Encuadernación
Tapa blanda
Número de páginas
270
Contacto del fabricante
no disponible
Persona responsable
Sony Europe B.V.
030 41955 1000
https://services.sony.de/supportmvc/de/contact/

Sony Europe B.V., Zweigniederlassung Deutschland, Kemperplatz 1
Berlin
10785
Alemania

Otras ediciones populares con el mismo título

9780060084738: Blockbusters: The Five Keys to Developing Great New Products

Edición Destacada

ISBN 10:  0060084731 ISBN 13:  9780060084738
Editorial: Harperbusiness, 2002
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