Artículos relacionados a The Fall of Advertising & the Rise of PR
Sinopsis
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why
- advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;
- the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;
- advertising should only be used to maintain brands once they have been established through publicity.
Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
The book makes a plausible case in an engaging, example-rich style. --Harvard Business Review"
Reseña del editor
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Fall of Advertising and the Rise of PR.
Publicado por
HarperCollins Publishers Inc, 2002
ISBN 10: 0060081988
ISBN 13: 9780060081980
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down. Nº de ref. del artículo: 00085605260
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Imagen de archivo
The Fall of Advertising and the Rise of PR.
Publicado por
HarperCollins Publishers Inc, 2002
ISBN 10: 0060081988
ISBN 13: 9780060081980
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down. Nº de ref. del artículo: 00087258531
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The Fall of Advertising and the Rise of PR
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Harper Business, 2002
ISBN 10: 0060081988
ISBN 13: 9780060081980
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Librería: Gulf Coast Books, Cypress, TX, Estados Unidos de America
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hardcover. Condición: Good. Nº de ref. del artículo: 0060081988-3-28094107
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The Fall of Advertising and the Rise of PR
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Harper Business, 2002
ISBN 10: 0060081988
ISBN 13: 9780060081980
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Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
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Condición: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Nº de ref. del artículo: GWV.0060081988.VG
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The Fall of Advertising and the Rise of PR
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Harper Business, 2002
ISBN 10: 0060081988
ISBN 13: 9780060081980
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Librería: More Than Words, Waltham, MA, Estados Unidos de America
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Condición: Good. . good. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Nº de ref. del artículo: WAL-U-1c-02064
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The Fall of Advertising and the Rise of PR
Publicado por
Harper Business, 2002
ISBN 10: 0060081988
ISBN 13: 9780060081980
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Librería: Bookmonger.Ltd, HILLSIDE, NJ, Estados Unidos de America
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hardcover. Condición: Very Good. Crease on cover*. Nº de ref. del artículo: mon0000692308
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The Fall of Advertising and the Rise of PR
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Harper Business (edition 1), 2002
ISBN 10: 0060081988
ISBN 13: 9780060081980
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Hardcover. Condición: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 0060081988-11-1-29
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The Fall of Advertising and the Rise of PR
Publicado por
Harper Business, 2002
ISBN 10: 0060081988
ISBN 13: 9780060081980
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Librería: Once Upon A Time Books, Siloam Springs, AR, Estados Unidos de America
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Hardcover. Condición: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Nº de ref. del artículo: mon0001399417
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Imagen de archivo
The Fall of Advertising and the Rise of PR.
Publicado por
HarperCollins Publishers Inc, 2002
ISBN 10: 0060081988
ISBN 13: 9780060081980
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down. Nº de ref. del artículo: CIN0060081988G
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EUR 5,65
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Imagen de archivo
The Fall of Advertising and the Rise of PR.
Publicado por
HarperCollins Publishers Inc, 2002
ISBN 10: 0060081988
ISBN 13: 9780060081980
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Very Good. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down. Nº de ref. del artículo: CIN0060081988VG
Comprar usado
EUR 5,65
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