Sinopsis
This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.
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Críticas
"The content is comprehensive, the style is accessible, the examples and illustrations are first class...marketing students should read Customer Behavior; it has a lot of salutary messages for marketing practitioners, marketing managers, and marketing strategists as well." 3/4Dr. Ted Johns, CIM Senior Examiner
Reseña del editor
This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.
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Customer Behaviour: Consumer Behaviour and Beyond
Publicado por
South-Western College Pub, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001841723
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Customer Behavior
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Harcourt College Publishers, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 45719877-75
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Customer Behavior
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Harcourt College Publishers, Fort Worth, TX, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. Used good, writing/highlighting Quantity Available: 1. ISBN: 003098016X. ISBN/EAN: 9780030980169. Pictures of this item not already displayed here available upon request. Inventory No: ABE322375650. Nº de ref. del artículo: ABE322375650
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Customer Behaviour: Consumer Behaviour and Beyond
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Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Customer Behaviour: Consumer Behaviour and Beyond This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780030980169
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Customer Behaviour: Consumer Behaviour and Beyond
Librería: Bahamut Media, Reading, Reino Unido
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780030980169
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Customer Behavior: Consumer Behavior and Beyond
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South-Western College Pub, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_366949058
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Customer Behavior
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Harcourt College Publishers, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP63397019
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Customer Behaviour: Consumer Behaviour and Beyond
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Dryden Press, 1999
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780030980169. Nº de ref. del artículo: 9076086
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Customer Behaviour: Consumer Behaviour and Beyond
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South-Western, 1998
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Bon. Ancien livre de bibliothèque. Livre un peu vrillé. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Book slightly twisted. Slight signs of wear on the cover. Stains on the edge. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: F-033-524
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Customer Behaviour: Consumer Behaviour and Beyond
Publicado por
The Dryden Press, 1999
ISBN 10: 003098016X
ISBN 13: 9780030980169
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780030980169. Nº de ref. del artículo: 9534321
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