Business Marketing Management: A Strategic View of Industrial and Organizational Markets - Tapa blanda

Hutt, Michael D.; Speh, Thomas W.

 
9780030949180: Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Sinopsis

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market ysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies

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Otras ediciones populares con el mismo título

9780030541674: Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Edición Destacada

ISBN 10:  0030541670 ISBN 13:  9780030541674
Editorial: Thomson Learning, 1991
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