Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market ysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies
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Librería: HPB-Red, Dallas, TX, Estados Unidos de America
paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_369468779
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Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Business Marketing Management: A Strategic View of Industrial and Organizational Markets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780030949180
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Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780030949180
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Librería: 2Vbooks, Derwood, MD, Estados Unidos de America
Hard cover. 5th ed. Sewn binding. Cloth over boards. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. BB 58 Very good in very good dust jacket. Nº de ref. del artículo: Alibris.0038614
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Librería: Ammareal, Morangis, Francia
Softcover. Condición: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Stains on the edge. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-272-943
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