Artículos relacionados a Customer Behavior: A Managerial Perspective

Customer Behavior: A Managerial Perspective - Tapa dura

Sheth, Jagdish; Mittal, Banwari

 
9780030343360: Customer Behavior: A Managerial Perspective
Tapa dura
ISBN 10: 0030343364 ISBN 13: 9780030343360
Editorial: South-Western, 2003

Sinopsis

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South-Western
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0030343364
ISBN 13 
9780030343360
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
512
Contacto del fabricante
no disponible
Persona responsable
no disponible