Sinopsis
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
"Sobre este título" puede pertenecer a otra edición de este libro.
Otras ediciones populares con el mismo título
Resultados de la búsqueda para Customer Behavior: A Managerial Perspective
Imagen de archivo
Customer Behavior: A Managerial Perspective
Publicado por
South-Western College Pub (edition 2), 2003
ISBN 10: 0030343364
ISBN 13: 9780030343360
Antiguo o usado
Tapa dura
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 0030343364-8-1
Comprar usado
EUR 8,02
Gastos de envío:
GRATIS
A Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Customer Behavior: A Managerial Perspective
Publicado por
South-Western College Pub, 2003
ISBN 10: 0030343364
ISBN 13: 9780030343360
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0030343364I3N00
Comprar usado
EUR 9,99
Gastos de envío:
GRATIS
A Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Customer Behavior: A Managerial Perspective
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Customer Behavior: A Managerial Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780030343360
Comprar usado
EUR 6,38
Gastos de envío:
EUR 5,67
De Reino Unido a Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
Customer Behavior: A Managerial Perspective
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780030343360
Comprar usado
EUR 6,38
Gastos de envío:
EUR 7,94
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Customer Behavior : A Managerial Perspective
Publicado por
Cengage South-Western, 2003
ISBN 10: 0030343364
ISBN 13: 9780030343360
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 6661409-6
Comprar usado
EUR 6,33
Gastos de envío:
EUR 9,09
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Customer Behavior: A Managerial Perspective
Publicado por
South-Western College Pub, 2003
ISBN 10: 0030343364
ISBN 13: 9780030343360
Antiguo o usado
Tapa dura
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-K-001-01803
Comprar usado
EUR 3,81
Gastos de envío:
EUR 12,10
De Reino Unido a Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
Customer Behavior: A Managerial Perspective
Publicado por
South-Western, 2004
ISBN 10: 0030343364
ISBN 13: 9780030343360
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:0030343364. Nº de ref. del artículo: 8441512
Comprar usado
EUR 2,93
Gastos de envío:
EUR 14,71
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Customer Behavior: A Managerial Perspective
Publicado por
South-Western, 2004
ISBN 10: 0030343364
ISBN 13: 9780030343360
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:0030343364. Nº de ref. del artículo: 8441513
Comprar usado
EUR 2,93
Gastos de envío:
EUR 14,71
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Customer Behavior: A Managerial Perspective
Publicado por
South-Western, 2004
ISBN 10: 0030343364
ISBN 13: 9780030343360
Antiguo o usado
Tapa dura
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-979-768
Comprar usado
EUR 3,00
Gastos de envío:
EUR 20,50
De Francia a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Customer Behavior: A Managerial Perspective
Publicado por
South-Western, 2004
ISBN 10: 0030343364
ISBN 13: 9780030343360
Antiguo o usado
Tapa dura
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-979-770
Comprar usado
EUR 3,00
Gastos de envío:
EUR 20,50
De Francia a Estados Unidos de America
Cantidad disponible: 1 disponibles