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Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer - Tapa blanda

 
9780030321214: Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer

Sinopsis

Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.

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Reseña del editor

Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.

"Sobre este título" puede pertenecer a otra edición de este libro.

  • EditorialSouth-Western
  • Año de publicación2000
  • ISBN 10 0030321212
  • ISBN 13 9780030321214
  • EncuadernaciónTapa blanda
  • IdiomaInglés
  • Número de páginas144
  • Contacto del fabricanteno disponible

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Tom, Gail
Publicado por South-Western College Pub, 2000
ISBN 10: 0030321212 ISBN 13: 9780030321214
Antiguo o usado Tapa blanda

Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-K-017-01968

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Imagen de archivo

Tom, Gail
Publicado por South-Western College Pub, 2000
ISBN 10: 0030321212 ISBN 13: 9780030321214
Antiguo o usado Tapa blanda

Librería: Wonder Book, Frederick, MD, Estados Unidos de America

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: Q16L-00764

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