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Sinopsis
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
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Reseña del editor
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Marketing Management (Dryden Press Series in Marketing)
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Hardcover. Condición: Very Good. Marketing Management (Dryden Press Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780030177422
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Marketing Management (Dryden Press Series in Marketing)
Librería: Bahamut Media, Reading, Reino Unido
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780030177422
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Marketing Management
Publicado por
South-Western College Pub, 1996
ISBN 10: 0030177421
ISBN 13: 9780030177422
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Librería: Books From California, Simi Valley, CA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Good. Nº de ref. del artículo: mon0003034446
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Marketing Management
Librería: ZBK Books, Carlstadt, NJ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Nº de ref. del artículo: ZWV.0030177421.VG
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