Managing New Product and Process Development: Text and Cases - Tapa dura

Clark, Kim B.; Wheelwright, Steven C.

 
9780029055175: Managing New Product and Process Development: Text and Cases

Sinopsis

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

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Reseña del editor

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

"Sobre este título" puede pertenecer a otra edición de este libro.