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Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People - Tapa dura
Sinopsis
Drawing on observation, interviews, and confidential data, the authors reveal Microsoft's product development, marketing, and organizational strategies.
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Michael A. Cusumano teaches strategy and technology management at MIT's Sloan School of Management. He lives in Cambridge, Massachusetts.
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MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
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MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
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Microsoft Secrets : How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
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Microsoft Secrets : How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
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MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
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MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
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MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
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MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
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