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Sinopsis
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
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In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
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- EditorialPearson
- Año de publicación1999
- ISBN 10 0028626303
- ISBN 13 9780028626307
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas192
- Contacto del fabricanteno disponible
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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
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The Elements of Copywriting
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Paperback. Condición: Very Good. The Elements of Copywriting This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780028626307
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Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
Publicado por
Pearson Education, Limited, 1998
ISBN 10: 0028626303
ISBN 13: 9780028626307
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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Publicado por
Pearson Education (US), United States, 1999
ISBN 10: 0028626303
ISBN 13: 9780028626307
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002123298
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