The Elements Of Copywriting - Tapa dura

Blake, Gary; Bly, Robert W

 
9780028613383: The Elements Of Copywriting

Sinopsis

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

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Acerca del autor

Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.

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Otras ediciones populares con el mismo título

9780028626307: Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res

Edición Destacada

ISBN 10:  0028626303 ISBN 13:  9780028626307
Editorial: Pearson, 1999
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