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Sinopsis
It is corporate culture which really makes organizations triumph in the long term. Gareth Jones and Rob Goffee introduce a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - Networked, Mercenary, Fragmented and Communal - they advise executives on how to change their culture. They pose and answer two questions: what is your organization's culture? and is it the right one for the business challenges of the 21st century? In addition, the authors a ddress the ethical issues of manipulating the ways in which people relate to one another, and describe what kind of leadership styles tend to emerge in each type of culture.
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Acerca del autor
Robert Goffee is an internationally-respected authority on organizational transformation. He is a professor of organizational behaviour at London Business School and a frequent contributer to newspapers and magazines, including The Times and Harvard Business Review. Gareth Jones holds two prestigious academic posts in organizational development at Henley Management College and at INSEAD in France. He has previously worked as Senior Vice President for Human Resources for Polygram International.
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Character of a Corporation
Publicado por
HarperCollins Business, 2002
ISBN 10: 0006530524
ISBN 13: 9780006530527
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Character of a Corporation
Publicado por
HarperCollins Business, 2002
ISBN 10: 0006530524
ISBN 13: 9780006530527
Antiguo o usado
Paperback
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The Character of a Corporation : How Your Company's Culture Can Make or Break Your Business
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Zondervan, 2000
ISBN 10: 0006530524
ISBN 13: 9780006530527
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The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business
Publicado por
Harpercollins Business, 2000
ISBN 10: 0006530524
ISBN 13: 9780006530527
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