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P&G 99 Principles Practices of Procter: 99 Principles and Practices of Procter and Gamble's Success - Tapa blanda
Sinopsis
Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.
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Acerca del autor
Charles Decker was a brand manager at Procter & Gamble before joining Ogilvy & Mather where he became an Executive Vice President. He is currently an independent marketing consultant.
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P&G 99 Principles Practices of Procter: 99 Principles and Practices of Procter and Gamble's Success
Publicado por
HarperCollins Business, 1999
ISBN 10: 0006530362
ISBN 13: 9780006530367
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001763332
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P and G 99 : 99 Principles and Practices of Procter and Gamble's Success
Publicado por
Zondervan, 1999
ISBN 10: 0006530362
ISBN 13: 9780006530367
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Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. New Ed. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 19106397-6
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Imagen de archivo
Procter and Gamble: 99 Principles and Practices of Procter and Gamble's Success
Publicado por
HarperCollins Business, 1999
ISBN 10: 0006530362
ISBN 13: 9780006530367
Antiguo o usado
Paperback
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 2398395
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