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P&G 99 Principles Practices of Procter: 99 Principles and Practices of Procter and Gamble's Success - Tapa blanda
Sinopsis
Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.
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Acerca del autor
Charles Decker was a brand manager at Procter & Gamble before joining Ogilvy & Mather where he became an Executive Vice President. He is currently an independent marketing consultant.
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Imagen de archivo
P&G 99 Principles Practices of Procter: 99 Principles and Practices of Procter and Gamble's Success
Publicado por
HarperCollins Business, 1999
ISBN 10: 0006530362
ISBN 13: 9780006530367
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001763332
Comprar usado
EUR 8,64
Envío por EUR 6,52
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 3 disponibles
Imagen de archivo
P and G 99 : 99 Principles and Practices of Procter and Gamble's Success
Publicado por
Zondervan, 1999
ISBN 10: 0006530362
ISBN 13: 9780006530367
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. New Ed. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 19106397-6
Comprar usado
EUR 12,02
Envío por EUR 5,82
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles