The Shorter MBA: A Practical Approach to the Key Business Skills - Tapa blanda

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Neil Thomas, MA, is Managing Director of Hawksmere Ltd, seminar and training specialists.

Barrie Pearson, BSc, FSMA, is Managing Director of Livingstone Guarantee plc, specialists in corporate finance, strategy, acquisitions and disposals.

They are both advisers to companies ranging from household name multinationals to unquoted companies.

De la contraportada

'THE SHORTER MBA' Edited by Barrie Pearson and Neil Thomas
A practical approach to the key business skills

'THE SHORTER MBA' is a unique distillation of the skills that you need to acquire in order to be considered successful in business. Not everyone is able to devote a year or two of their time to study for a Masters in Business Administration, but in today's highly competitive environment it is crucial to have a thorough understanding of the issues involved in the smooth and successful running of a business.

This book concentrates on practical tips and techniques in the key areas of Personal Development, Management Skills and Business Development. Each chapter has been written by an acknowledged expert, and will give you the essential tools you need to become a high flier in your own field.

'THE SHORTER MBA' is a complete course in:
• Finance and Accounting
• Project Management
• Human Resource Management
• Competitive Marketing Strategy
• Business Development Strategy
• Turnaround of a Loss-Making Business
• Business Plans
• Acquisitions and Divestments
• Selling and Negotiating Skills
• Time Management
• Decision Making
• Problem Solving
• Communication Skills